The Marketer's Guide to Building a Developer Program

A talk by Dinesh Chandrasekhar
Head of Product Marketing, Cloudera

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About this talk

If you have a developer-focused product then you must understand the nuances of connecting with developers effectively. Implementing a developer program is extremely important in this regard. However, as a marketer, how do you ensure that you can market to developers and still be invisible? How do you measure the success of such a program?

Attend this session led by Dinesh Chandrasekhar, Head of Product Marketing, Data-in-Motion, Cloudera who has extensive experience in implementing a developer program at a couple of organizations in his career.

In this session, you will learn about:

  • A developer program - what is it? Why is it needed? When will you need it?

  • Implementing a developer program - key challenges, stakeholders, fundamentals

  • Measuring success of a developer program - key metrics, process

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