If you have a developer-focused product then you must understand the nuances of connecting with developers effectively. Implementing a developer program is extremely important in this regard. However, as a marketer, how do you ensure that you can market to developers and still be invisible? How do you measure the success of such a program?
Attend this session led by Dinesh Chandrasekhar, Head of Product Marketing, Data-in-Motion, Cloudera who has extensive experience in implementing a developer program at a couple of organizations in his career.
In this session, you will learn about:
A developer program - what is it? Why is it needed? When will you need it?
Implementing a developer program - key challenges, stakeholders, fundamentals
Measuring success of a developer program - key metrics, process
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