Whether you’re in a start-up, scale-up, or enterprise tech company, GTM is always a hot topic. But what does GTM really mean? Which stakeholders are involved in a GTM lifecycle and what are their roles and responsibilities? How do you measure the success of GTM and which metrics help guide your launch roadmap? All of these questions are answered from the lessons I’ve learned launching mobile products and API’s at Booking.com, Tencent, and most recently Mollie.
The presentation will discuss:
Building a bullet-proof GTM framework for API launches
Creating a clear and compelling value proposition for your audience
The role of sales & marketing in GTM
What metrics to use to measure success
Closing the feedback loop between customer, market and product
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