Go-To-Market: How to Launch an API into a Market & Keep it There

A talk by Nick Knuppe
Product Marketing Lead, Mollie

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About this talk

Whether you’re in a start-up, scale-up, or enterprise tech company, GTM is always a hot topic. But what does GTM really mean? Which stakeholders are involved in a GTM lifecycle and what are their roles and responsibilities? How do you measure the success of GTM and which metrics help guide your launch roadmap? All of these questions are answered from the lessons I’ve learned launching mobile products and API’s at Booking.com, Tencent, and most recently Mollie.

The presentation will discuss:

  • Building a bullet-proof GTM framework for API launches

  • Creating a clear and compelling value proposition for your audience

  • The role of sales & marketing in GTM

  • What metrics to use to measure success

  • Closing the feedback loop between customer, market and product

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