Challenges in Marketing and Perception to Developers

A talk by Asaf Shevach
Product Marketing Lead, Velo, Wix

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About this talk

Developers are a varied group, but they have one thing in common- they know what they want. They're comfortable with their own tools, and it's a challenge to break into the market. That's why capitalizing on user intent is essential to succeeding in this kind of marketing.

In this talk, we'll discuss how to capture user intent and translate it into actual KPIs and actions. We will share the story of Velo by Wix as a brand and methods used to reach the target audience.

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