Building a Voice of Developer Program

A talk by Shaziya Bandukia
Sr. Product Marketing Manager, Developer Platform, Square

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About this talk

As marketers in the developer space, we’re fortunate to have an audience that’s vocal, and tells us exactly what they need to succeed. It’s up to us to take this feedback – that comes in many forms and sources – and make it more actionable, quantifiable and discoverable across an organization.

In this session, Shaziya will discuss:

  • Building a two-way feedback loop between developers and organizations

  • Synthesizing feedback into actionable insights, shared with relevant stakeholders

  • Measuring success of developer programs

  • Using feedback to inform product roadmaps

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