Yael leads Cyxtera’s Product Marketing team, which is responsible for creating messaging and positioning that resonates with customers, accelerating product adoption through high-impact go-to-market programs and driving revenue growth by amplifying sales and marketing efforts.
Prior to Cyxtera, Yael held senior marketing roles at Google, Pandora, EZ Texting and Rocket Fuel. In each of these roles, she developed a deep knowledge of the customer, the product, and the competition, building brand stories with clear customer value propositions and competitive differentiation. Yael has proven herself also to be skilled at leading cross-functional teams to do big things - for example, expanding Pandora's targeted advertising business, launching EZ Texting’s business texting product, and scaling Google's efforts to increase share of wallet from small business customers.
Yael holds an MBA from UCLA Anderson School of Management and a BA from Brandeis University, where she majored in Economics.