Anna Borbotko is a product marketing expert at TomTom, the location technology provider. With a background in Marketing & Business administration, she has several years of experience delivering go-to-market strategies for international high-tech companies and local start-ups. Anna’s passion is positioning and messaging. She believes that communicating about your products & services is best when even your grandma understands it. “Kill that jargon and be the true voice of your customers”.